WE'RE HERE TO CELEBRATE DIASPORA DIVERSITY.

AND BECAUSE HAROSET IS TOO GOOD TO EAT ONCE A YEAR

SHALOM!

Growing up, I spent every Passover devouring my mom’s haroset. My least favorite part: Once I hit the bottom of the bowl, I’d wait a year to refill.

SO, I WHIPPED UP SCHMUTZ

It’s a spreadable, snackable, everyday haroset that’s good on everything. Cheese plates, oatmeal, yogurt, sandwiches, leftovers, ice cream, or just straight from the jar.

AND NO, THIS ISN'T MY GRANDMA'S HAROSET.

Every Schmutz recipe is inspired by diverse Jewish families around the world, who, for thousands of years, have offered their take on this time-tested topping of nuts, fruits, and spices.

THAT'S PART OF WHAT I LOVE ABOUT JEWS: 

We maintain tradition by playing with tradition, bringing it to life with whatever ingredients we’ve got on hand.

And that’s what we’re all about at Schmutz.

I hope you’ll join us.

– MICHAEL RUBEL, FOUNDER